Dairy alternatives rich in NPD

Rice Drinks or Soya Drunks are not new in China. Rice Drink in China is used to heal the stomarch upset traditionary...

Dairy alternatives rich in NPD
02/12/2004 - New product launches for dairy alternatives in the UK is the most dynamic in Europe, but new entrants to the market face stiff competition.

A new report from market analysts Organic Monitor stresses the fact that new entrants in this competitive market are up against tough challenges to gain market share.

The UK has the largest non-dairy sector in Europe, valued at €71 million in 2002.

“Although the UK market continues healthy expansion, it is dominated by Alpro whose aggressive business strategies will ensure there remains a big difference between market entry and market success,” claims the report.

Despite this, increasing penetration Hain Celestial recently launched a new look for its product Rice Dream, the leading brand of rice drinks in the UK.

But rice and oat-based drinks are trailing behind sales of the soaring soy drinks market that dominate Europe’s €228 million non-dairy drinks market in 2002, accounting for 86 per cent of total volumes, a percentage that might be nearer to around 95 per cent, thanks to a substantial widening of the soy drink category.

Bottlegreen Drinks, a producer of juices and cordials, launched Tiger White positioned as a soya-free alternative.

The non-dairy beverage is inspired by the Spanish drink horchata de chufa, and is made from tigernut, a tuber that grows on the roots of a sedge plant in southern Spain. Read More...
Dairy alternatives rich in NPD