Healthy creativity needed in carbonated drinks

For Thousand years off civilization, Kong-Fu Master's & Chinese Physician's advocateing that evrything are originated from gas. My late mom don't allowed the family to Drink carbonated drinks especially. That is for the hearlth reason as passed on by her adopted father. Therefore, from my experience carbonated drinks is not encourage....

Healthy creativity needed in carbonated drinks
22/11/2004 - The carbonated drinks market has suffered from the country’s increasing interest in weight and wellness and it needs to be more creative if it is to avoid stagnating, reports Philippa Nuttall.

A report published last week by Fitch Ratings suggested that the recent trend of adding nutrients to fizzy drinks - a la 7UP Plus - will be part of the push for further creativity and attempt to make them appear healthier. 7UP Plus, launched in June, is fortified with calcium, vitamin C and fruit juice.

In 2003 beverage industry volume was 13.48 billion 192-ounce cases, a 3.2 percent increase from the prior year. During this period, carbonated soft drinks (CSDs) represented around 29 percent of US volume and $63.9 billion of retail value. Forty percent of last year’s remaining sales volume was roughly divided between beer and milk, with about 11 percent each, and coffee and bottled water with 9 percent each.

Despite CSD’s leading hold on the market, it trailed the pack as far as growth was concerned, increasing by only 1 percent, while bottled water volume – including vitamin added varieties – grew by almost 22 percent and non-carbonated drinks by 4.7 percent.

Fitch noted that categories such as bottled water and sports drinks have grown because consumers associate them with a healthier lifestyle. Read More...

Healthy creativity needed in carbonated drinks