Scanvit next to add Reducol to milk drink

According to report Reducol would help to reduce the cholesterol..I am not to confident on the chemistry, but we shall research more into these. I still believe natural reduction is still the best way.

Scanvit next to add Reducol to milk drink
29/11/2004 - Canadian group Forbes Medi-Tech today announced that a Finnnish healthcare company will be the next firm to benefit from its cholesterol-lowering plant sterols.

Forbes Medi-Tech said that Scanvit will use Reducol in its milk-based drinks.

"The Scandinavian market has demonstrated a strong preference for functional foods and Scanvit has the infrastructure to take advantage of such an opportunity," said Charles Butt, CEO of Forbes Medi-Tech.

Jukka Santavirta, the chairman of Scanvit, noted that Finland was one of the original sterol markets where products such as Benecol were launched. "Reducol's clinically proven ability to lower cholesterol provides a distinct competitive advantage in one of the world's most well-developed functional foods market," she added.

Forbes will supply Reducol from its manufacturing joint venture, Phyto-Source, in Pasadena, Texas, while Scanvit will be responsible for the sale and marketing of Reducol as part of a product launch planned for early 2005.

Applications for additional food groups are expected to be filed before year-end, according to the company.

Earlier this month UK dairy foods company Fayrefield Foods became the first company to launch foods containing Reducol in the EU.Read More...
Scanvit next to add Reducol to milk drink