Joint health drink to be sold across the Atlantic

You can see that more & More new Health drinks product's into the market as the baby bloomer's aging...

Joint health drink to be sold across the Atlantic
23/11/2004 - British manufacturer The Health Company is set to launch its line of joint health drinks in the US.

The UK firm will launch its line of healthy drinks - Logic Juice 4 Joints - in the States in conjunction with Justice & Young public relations, who will lead regional and national publicity campaigns directed at wholesalers and consumers.

Logic Juice 4 Joints is a ready to drink supplement with glucosamine and chondroitin, aimed at the active consumer and designed to improve joint flexibility and mobility.

The company will also begin to market its Peanotz soy snacks on the other side of the pond. Peanotz are soy snacks which contain half the fat of roasted peanuts and are cholesterol-free. The Health Company will market them as main stream snacks competing as a healthier alternative in C-stores and grocers.

"There is a greater need for health food that provides specific benefits, but also tastes great," said Don Stables, the company's president. "The products are aimed at families looking to make a more health conscious decision in their snacks and drink choices.”

Stables told NutraIngredientsUSA.com that he did not forsee any problems in entering the US market as the company already sources many of its nutritional products from the States, giving him a good understanding of the market.

He said that he decided to take the joint health drink to the US as he noticed there was "a need for a natural glucosamine supplement".

"We know lots of health food stores over there and saw that there was a real need for this type of product, a preservative free joint health drink," he added. Read More...

Joint health drink to be sold across the Atlantic