Coca-Cola targets rural China

Coca-Cola always is a corporation that I look upon in knowing their success in Marketin Sales & distributions. My late Dad is both the distributor of the 2 Cola corporation then.

My late mom because of the influence of her adopted father, who is a self made Chinese physician. Who will not alllow us to drink Cola. After studying & Research to the origin of life in "I-Medical Sutra", I then realized that the origination of life is from the "Chi" or Gas.

As the Cola containing the sugar & caffeine which in the long run is more harmful for our live. Therfore, please for your great health tried not to during cola or any high sugar & soft drink that may cause your health concern.

Coca-Cola targets rural China
05/01/2005 - Coca-Cola has confirmed that construction has begun on a new bottling plant in the Zhangquiu City near Jinan, capital of Shandong Province in east China. The move is part of a trend whereby large food and drink companies are increasingly setting up distribution and manufacturing operations in more rural areas.

An agreement was signed to begin construction of the plant with local government authorities to construct what will be the company’s 29th bottling facility in the country on 29 December.

Although Shandong Province borders the more prosperous and economically advanced Shanghai Province, it has remained relatively undeveloped. With a population of 90 million, capital city Jinan only has a population of 2.5 million, an indication of just how rural this predominanly agricultural province is. But the company beleives that investing in such areas is the was forward.

The move ties in with an earlier announcement by Coca-Cola’s China president Paul Etchells that the company was aiming to increase its penetration in less developed and rural areas of China.

Currently the company has over 600 dealers operating throughout the country, but distribution has concentrated on the key industrialised regions in the north-east and south of the country.

As market penetration reaches saturation point in many of the key provinces, such as Guandong and Shanghai Province, established company’s such as Coca-Cola are now finding that in order to maintain market growth they are having to increase their reach in rural areas.

With GDP growth continuing to increase in excess of 8 per cent, the prosperity that was once confined to the larger urban areas is now starting to filter back into the countryside. This has occurred as many ‘itinerant’ city workers return to the country, bringing with them the necessary capital to set up their own businesses or invest in existing smaller family businesses.
Coca-Cola targets rural China